Encountering my first Motivational Map was a defining moment in my life. From that point on, I knew that no effective leader, organizational developer, or coach could afford to be without the insights from Motivational Maps®. It’s why Motivational Maps® is one of my favorite tools.
What is Motivational Maps®? It is a diagnostic tool—a report and coaching methodology based on an assessment test. It places a simple, easy-to-use system in our hands, allowing us to see at a glance what truly motivates an individual.
It might seem surprising, but for many (especially leaders), money isn't the primary motivator; it's the need for meaning in what they do.
Some are driven by development, growth, autonomy, or novelty (Growth).
Others are driven by results, expertise, or influence (Achievement).
And some are driven by security, human connections, or recognition (Relationship).
The Motivational Map not only identifies these drivers but also reveals how satisfied a person currently is with these factors in their job.
The key benefit—for the individual, their manager, and their colleagues—is that the Map instantly clarifies the right motivational strategy: what does this person need to remain satisfied and energized at work?
Learning the Motivational Maps® method gave me a simple, fast, accurate, and understandable diagnostic toolkit. It allows me to predict, interpret, and solve motivational problems and build committed teams. Finally, here is a simple assessment that, in moments, makes it visible and understandable for anyone...
…what motivates someone.
…how motivated they are right now, and why.
…what the motivational root cause of friction between two people is.
If I had this tool available to me as a CEO, I could have prevented demotivation in so many colleagues.
The Motivational Map provides a simple "user and maintenance guide" to keep employees engaged. Everyone has all 9 motivators present at every moment. The only question is their order of priority, their importance relative to each other, and their current "fill level."

What is the difference between personality tests and Motivational Maps®?
Personality Tests deal with traits and types that are relatively constant and stable. They provide a picture of "Who you are."
Motivational Maps®, however, is a self-assessment method that measures our dynamically changing states and energy levels. It’s a "video" of how enthusiastic and internally motivated an individual is at that specific moment. It answers:
"What drives you?"
"Why are you currently interested in something?"
"What could move you in a better direction?"